Microsoft CSR reporting
Microsoft is still in transition from seeing corporate responsibility as charity to making it part of core business Microsoft provides a wealth of corporate responsibility information – but not in its latest corporate citizenship report.
At 16 short pages, the report is refreshingly light and easy to read. It focuses on the areas where Microsoft can make a real difference and includes some lively case studies on how the company is helping to change lives around the world. Nuggets of information buried on the company’s website provide a glimpse of its corporate citizenship performance, but you have to dig deep. If you find the download on climate change, for example, you discover there is a target to reduce carbon emissions per unit of revenue by 30% by 2012.
The sustainability factsheet on the separate environment website also contains some titbits of data, but none of the company-wide key performance indicators you might expect to find in the report. Useful information on the company’s approach to other key issues, such as protecting customer privacy, is contained in downloadable documents. But too many links to downloads or other Microsoft websites make it easy to lose your way. Additional data on many Global Reporting Initiative indicators can only be viewed by re